BIOFIT HEALTH & FITNESS
FOUNDER (2014 -)
Gym design. Training method. Equipment provision.
After 13 years in the luxury hospitality, lifestyle real estate and wellness sectors, Matt established Biofit as a turnkey nature gym concept aimed at residential developments, corporate offices, hotels, resorts and healthcare centers.
By combining biophilic, nature-inspired design principles, natural training equipment and a proprietary natural fitness method, Biofit offers scientifically proven wellness benefits by reducing stress and improving mood, on top of the physiological benefits of exercise. It's literally exercise squared and the perfect solution for 21st century lives with a nature deficit. Plant power!
Our popup showroom was a test case for our organic interiors, fitness method and handcrafted equipment. And plants, there were many plants
The results of Biofit's ground-breaking scientific research study into the added wellness benefits of this nature-oriented approach to fitness.
A proprietary training method developed over many years as a way to get more people moving, more often, in ways that nature intended.
Biophilic or nature-inspired design is at the forefront of the shift towards healthy homes & offices. Biofit was the first to introduce it into a gym setting.
PORTO MONTENEGRO, MONTENEGRO
BRAND DIRECTOR (2014 -) & HEAD OF MARKETING (2010-2014)
Management. Marketing . Brand.
Matt joined this thriving residential and marina village development on the Adriatic Coast in 2010 where he led a 13-person team and managed a EUR 3 million annual budget working closely alongside the sales, operations and construction teams.
His remit consisted in marketing the 450 berth superyacht marina, over 200 waterfront residences, a Yacht Club, Pool Club, Sports Club, lifestyle village with over 50 boutiques and restaurants, as well as an international school.
A promotional video of the marina's services, facilities and location.
An event Matt co-hosted with Mercedes-Benz Style & Silver Arrows Marine.
A promotional video of the village's residential lifestyle offer.
An illustration of the village events over one weekend.