FOUNDER (2015 - today)
Fitness facility design. Training method. Gym licenses.
In 2015 Matt launched Biofit as an innovative gym concept aimed at residential developments, corporate offices, hotels, healthcare centers and fitness entrepreneurs with an appreciation for the value of nature.
By combining nature-inspired design principles and natural fitness training, Biofit helps reduce stress and improve mood in clients while delivering real world fitness through its proprietary class programs.
After a decade-long awakening to the role of sustainability, today's macro trend in real estate and hospitality is wellness oriented, functional design, a.k.a 'healthy design, as seen in the Delos WELL Building Standard. Biofit's innovation has been in leveraging this approach in a fitness facility.
Having set-up a pop-up showroom in London in January 2017, Biofit Calgary opened in Calgary, Canada in August the same year using Matt's design concept, training method and licensed brand name.
Our popup showroom was a test case for our organic interiors, fitness method and handcrafted equipment. And plants, there were many plants
The results of Biofit's ground-breaking scientific research study into the added wellness benefits of this nature-oriented approach to fitness.
A proprietary training method developed over many years as a way to get more people moving, more often, in ways that nature intended.
Biophilic or nature-inspired design is at the forefront of the shift towards healthy homes & offices. Biofit was the first to introduce it into a gym setting.
PORTO MONTENEGRO, MONTENEGRO
BRAND DIRECTOR (2014 - today) & HEAD OF MARKETING (2010-2014)
Management. Marketing. Brand.
Matt joined this thriving residential and marina village development on the Adriatic Coast in 2010 where he built and led a 13-person team responsible for residential marketing, marina marketing, digital marketing, design, events, PR and branding.
The remit included a 450-berth superyacht marina, over 200 waterfront residences, a Yacht Club, Pool Club, Sports Club, lifestyle village with over 50 boutiques and restaurants and an international school.
Matt oversaw a company-wide re-branding, developed a number of sub-brands such as a retail store/cafe and pool club and created a portfolio of branded communications channels while reporting directly to the CEO.
A promotional video of the marina's services, facilities and location.
An event Matt co-hosted with Mercedes-Benz Style & Silver Arrows Marine.
A promotional video of the village's residential lifestyle offer.
An illustration of the village events over one weekend.